It’s 2019, and with the change of the year, certain things will come into and out of style. Self-driving cars are on the rise. The Tide Pod challenge (remember that 2018 story?) is a distant memory. Boot-cut jeans are making a comeback, and tablet devices (when is the last time someone bragged about getting an iPad?) are on the decline.
You know what is never going to go out of style: being the person who creates the world’s best PowerPoints. Being the girl who can identify any weed or pest, just from a picture. Being the guy who can take an underperforming department and turn it into a well-oiled machine. Being “that” person is never going out of style, and here’s why.
The Information Era
Modern technology (mainly the internet) can provide any bit of knowledge we want right at our fingertips. It’s a beautiful thing to be able to learn enough Spanish for our trip to Mexico, or how to tie a couple of fishing knots to impress your father in law, all from our phone. But with all this information at our disposal, we can find ourselves without anything to make us “that” person.
Many people want to take their professional skills a mile wide, but only an inch deep; want to learn everything and impress everyone. In a world where learning a little bit about a lot of things is easy, why not take the other route? Why not learn as much as you possibly can about a couple of things? Be the person at your company who knows everything there is to know about the accounting software you use. Be the person who knows every single customer in a specific trade territory.
Going a mile deep on a couple of topics will separate you from the crowd. It gives other members of your team or company a person to rely on. You become the subject matter expert. And when you are the go-to person on a topic, the undisputed master, you become indispensable. Your knowledge and/or skills are harder to replace, and that can make the difference during lean times.
The Social Media Effect
Social media isn’t going anywhere. It has permeated every aspect of our personal and professional lives and it’s never been easier to communicate who you are and what you do. Although this is a very positive thing, there is a down side: being able to walk the walk isn’t a requirement anymore. 30 years ago, the only way to be labeled a marketing expert was to learn the field, impress clients and gradually work your way up to larger and larger projects until you gained recognition.
Now, it takes no time at all to hop on your favorite social media platforms and rebrand yourself as a marketing expert, regardless of whether you have the experience. “Marketing is my passion and I want people to know that!” Great, just make sure that you can back up that label. You don’t want to find yourself in a position where people look to you for expertise, and you can’t provide it.
Instead, be a breath of fresh air to all the companies out there looking for a marketing expert. Go a mile deep on your topic, and then hit a home run when someone gives you the opportunity to be “that” person.
Make 2019 the year where you find something that makes you “that” person. Your company will recognize your effort, your clients will value your expertise, and your future-self will be very grateful.
By: Tim Callahan