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How to Prepare for a Career Fair: A Guide from a University Senior

9/15/2019

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Whether it’s your first Career Fair or your fourth, there’s something overwhelmingly intimidating about the possibility of meeting your future employer.  Here’s the thing- those jitters, at a normal level, are a good tool to use as your driving force to success!  Have confidence, but have the humility to properly market yourself to your full potential.  As an undergraduate senior, I have seen (and made) plenty of mistakes.  Here’s a short list of some of the things I have found the most useful while preparing for a career fair.
 
  1. Have someone take a look at your resume.
 
Regardless of how perfect you view your resume, a second set of eyes such as a teacher or employer may catch things you didn’t see.  Make sure to ask well in advance to give them enough time to help you!
 
  1. Don’t wait until the night before to plan your outfit. 
 
This one seems a little obvious, but it is so important.  Pick it out, try it on, then try it on again. Does it fit right? Do you feel confident in it? Also, have a backup outfit just in case you spill coffee on yourself on your way out the door.  If you don’t have an appropriate outfit, check with your college Career Services office.  They typically have a closet filled with various sizes and styles for free!
 
  1. Find the list of companies attending and study them
 
One of the most embarrassing things that can happen when talking to a company representative is not having an answer to the question, “So, what do you know about (insert company)?”  Knowing basic information about the company will give you an edge over candidates who may not.
 
  1. Have a unique elevator pitch
 
The most important thing to know when going into a career fair is to know who you are. The term elevator pitch refers to a short speech about yourself that can be competed in a short elevator ride. The essentials for a student would be name, location, year in school, major, and any steps you’ve taken to reach your career goals.  I also like to include why I chose my major and a memorable fact about myself. 
 
  1. Prepare some questions
 
A career fair will be as beneficial as you allow it to be.  Make a list of general questions that can be used for any company you visit, as well as a list specifically tailored to companies you have a unique interest in.  Not only will you gather vital information, but recruiters will appreciate the effort!
 
  1. Know the logistics.
 
As cheesy as it may be, confidence is key.  Know where you’re going, where to park, and how much time you have to spend.  If you only have an hour between classes, you don’t want to spend half of it talking to companies that aren’t related to your field.  All of this information should be on the college website.
 
  1. Be authentic and have fun!
 
Believe it or not, recruiters are real people and have personalities too!  This means they want to get to know yours.  Of course, professionalism is required, but being robotic is not.  Not only is being yourself allowed, but recruiters will enjoy their time with you considerably more.  They want to know your education and skills, but they also want to know how you’ll fit into their culture.  Smile, shake hands, and take a breath.  Everyone is on the same team. 

By: Halle White, GROWMARK Campus Ambassador
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You’re New Here? Welcome!

8/1/2019

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It’s been awhile since we brought you back to the roots of this blog. I realize there are some new faces here, exploring the purpose and value of this blog. I am here to help! Welcome to the GROWMARK, Inc. Talent Management blog. Our recruiting team has a mission to improve transparency between the company’s people and the public. To improve our communication to the outside world, we have created this blog. Here are a few topics you can expect to find on our blog in the future months to come:
  • Interview, resume, and cover letter tips
  • Keys to effective networking
  • Topics driven from current events, seasons, and holidays
  •  How our company diversity and inclusion efforts are progressing
  • How recruiting marketing is used to keep future candidates engaged
  • Advice during a challenging job hunt process
We are thrilled to bring this blog to life and committed to motivate you toward improvement in all professional pursuits. If you have a request regarding a certain topic you would like to know more about, please either comment on our blog postings or reach out to us at recruiting@growmark.com! Our subject matter experts are eager to respond to any questions you may have! In the meantime, we encourage you to read through the last three pages of content—it’s filled with quick reads that providing many excellent key takeaways!

​By: Tori Streitmatter
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Myth Busters (Salary Discussion Edition)

4/15/2019

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I recently came across an article which talked about the appropriate time to have the salary discussion during the interview process. As a recruiter, I quickly opened this article to see if it provided the same advice that I would…turns out, it didn’t! The article advised candidates to wait as long as possible to discuss salary with their potential employer. That is the opposite of what I would recommend. Let’s look at some of the myths surrounding this topic and why it benefits you to have the salary discussion early in the process!
 
Myth: Recruiters ask for your salary requirements, so they can low-ball you when it comes time for an offer.

Fact: Honest recruiters are not asking for your salary information so that they can in turn offer you the least amount possible. We ask that question to ensure that we can meet your salary expectations and to verify that you are seeking a position within the organization that is at an appropriate level for your skills and experience while also meeting your financial needs.
Another important reason we ask? So, we do not waste your time, the hiring manager’s time or our own time, if we know with certainty that we cannot offer you the salary you require.

Myth: Telling a recruiter how much you make will limit what you will be offered.

Fact: Reputable organizations will pay you market rate or higher. When we look to hire someone for a role, we WANT to offer them enough to incentivize them. Our goal is to ensure you are being paid fairly and commensurate with your experience.

Myth: Wait for an offer to be made, THEN try to get everything you want.

Fact: It is helpful for the recruiter to know your requirements and expectations ahead of an offer. This is not only limited to your salary expectation, but also any expectations you have about paid time off, benefits, bonuses, etc. Again, this is not so the recruiter can offer you the bare minimum, but so that they can make you a competitive offer! Leaving all your requests to the end of the process can cause delays and even the potential for the offer to be rescinded.
 
I get it - conversations about salary are uncomfortable at best. No one likes talking about it, but it’s immensely important during the recruiting process. What should you do when the dreaded salary question comes up?

  • Be honest – tell the recruiter your salary requirements and what you hope the position pays
  • Make sure you can articulate your value and why you command a certain pay rate
  • This conversation is give-and-take. Be sure to ask the recruiter if your salary expectation falls in line with the pay range for the position.

Ultimately, the earlier you have the conversation with a prospective employer about salary, the better off you will be. The recruiting process is a collaboration between candidate and employer. Be open and honest and it will serve you well!

​By: Megan Peterson
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Avoiding Conversation Corners

12/31/2018

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In our communication with other people the challenge is "What do I say?", "How do I start the conversation?", or "What will make a good impression?" Many times, we end up asking 'formula' type questions that lead to limited conversation backing us into a 'conversation corner' and ultimately ending the conversation altogether. The responses confirm our worst fears: that we look awkward, uncomfortable, and lame.

The answer to avoiding being backed into a corner - how we ask questions. This can fall into two categories of questions we ask. The first type of question we can ask ends with a response of 'yes' or 'no'. This is called a Closed-Ended Question. We get limited response, information, or conversation from the other person. You receive 'yes' or 'no' for responses. The Closed-Ended questions we are asking can put us into a 'corner' that is difficult to get out of. It begins to sound like your questions are 'nosy' for information and antagonize the conversation resulting in it ending altogether.

The second category of questions is called Open-Ended Questions that will make you a very interesting conversationalist. Open-Ended Questions begin with key words of who, what, when, where, why, and how. The two easy favorites that will make you an expert conversationalist are what and how. Questions that begin with 'what' or 'how' allows the other person to speak and expand on your question. You will gather more information, gain more insight, and be easy to talk to!

So let's try an example:
  • Are you happy?   (Closed-ended question with a limited response)
  • What makes you happy?   (Broad response and unique answers)
  • How do you feel when you are happy?   (Additional information will be included)
 
Stay out of the 'corners' and be an expert conversationalist with questions that begin with 'what' and 'how'!  

By: David Hansen​
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What to Wear to the Interview

10/15/2018

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It's the night before your formal interview, the one that you have been dying to land; you've known all along exactly what you are going to wear.  You've played this scenario over and over in your head and have picked out every detail of your outfit from head-to-toe.  You are going to look fabulous!

Your outfit…doesn't…fit.

It all comes crashing down when you think you are on top of it by getting your outfit all laid out and trying it on just for good measure so, you know; you don't realize the DAY OF that it doesn't fit.  But really, you should have prepped well in advance. 

In general, today's workplace is more casual than the typical formal interview attire and it may have been a while since you have even worn those pieces.  Regardless though if you were on the ball and purchased in advance a brand new outfit for the interview or you find yourself in that last minute scramble; here are some simple tips for helping you dress to feel your best during the interview.  (So you can focus on other jitters, like when they ask you "Tell me about yourself." – Just kidding, we've got you covered with that too!)

Step 1:  Do your homework.
When you get the call that a formal in-person interview is being extended, it is ok to ask about the culture and dress code of the workplace.  This will help you determine what is appropriate and start you off right to figuring out if pieces you already have can be used or direct you in what you need to purchase. Every employer will be different in what they expect and they don't expect you to already know.

Step 2:  Keep it simple.
 Focus on staple pieces like solids and neutral colors; like black, white, gray, navy, or brown for majority of your outfit.  This will help you repurpose those pieces in the future and keep the interviewers focus on you (and your rock star answers) during the interview and not your outfit.  Dress slacks or chinos, a button up collared shirt, sweater, tie, suit jacket (if formal), and/or a skirt or dress are all typically appropriate; along with coordinating dress shoes that are comfortable and easy to walk in.  (Incorporating one statement piece to the outfit such as a tie, necklace or earrings, or a patterned shirt under a solid jacket or sweater can be a nice touch; but you want to be sure those standout pieces are limited.)

Step 3:  Show up polished and pressed.
Make sure that your outfit is clean; free of stains, wrinkles, and is not ripped or tattered.  Style your hair in such a way that it will be out of your face and distraction free.  Proper hygiene is a must and again will help ensure you feel confident in your outfit.  You don't want to be blindsided by that morning's breakfast making a guest appearance in the interview room.

Step 4:  Let your skills stand out – not your scent.
Moderate use of cologne or perfume is ok, but don't let the scent of that takeover and cloud the interview because it filled up the room more so than all of the great conversation around the reasons you are qualified to do that job.

Step 5:  Put it all together.
Give it all a test run. Don't end up in a scenario like how this story kicked off.  Coordinate your outfit and try it on (shoes, accessories, even hairstyles included) so that you are prepared for any malfunctions.

When in doubt, a good rule of thumb is to always err on the side of being overdressed.  You will feel more confident knowing you are dressed for success!  If you find yourself still unsure, this overview of common dress codes will help:

Business professional: 
In this environment suits are the norm. Women might typically wear a skirt or pantsuit with heels, and men it is common to wear a blazer or suit jacket, button down shirt, suit pants, a tie, and dress shoes.

Business casual:
  A suit is not needed.  Men might consider dress slacks or chinos, a button down or polo shirt, a belt and dress shoes. Women might wear a conservative dress, or a blouse (or sweater) with a skirt or dress pants and dress shoes or boots.

Casual:
  It is still important to look polished and professional.  Again, err on the side of being overdressed and go with a business casual outfit.  (There will be plenty of time to rock the jeans, tennis shoes, and/or tees when you get the job!)

​Want more clarity? Check out the '9 Things You Shouldn't Wear to a Job Interview'.
 
By: Allison Stephey
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Score a Touchdown by Answering "Tell Me About Yourself"

9/15/2018

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You've done it! 

You got the call asking you to come in for a face to face interview – you've received the kickoff. 

You've done your homework and researched the company's website thoroughly – You're at the 50 yard line. 

​You've thought about what behavioral questions could be asked of you, and you've prepared several great examples – The 30 yard line. 

You've written down a list of questions that you'd like to know more about regarding both the company and position – The 20! 

You've taken a test drive to see where exactly to park and enter the building – The 10! 
​
You've dressed for success, and your confidence is sky high – The 5!!  

"Thank you for coming in today, please tell us about yourself." – FUMBLE!!

​As a recruiter, I've seen this time and time again.  The deer in the headlights look after the infamous "tell me about yourself" question.  Why does such a seemingly harmless question become such a difficult one to answer?   Well, we all tend to skip over things we feel like we know well.  So in preparation for an interview, it is easy to tell yourself, "I'll know what to say when they ask me this question – because who knows me better than me?"  When you take this approach, you are doing yourself a huge disservice.  Here's why.  This is your first chance to make an impression and essentially set the tone for the interview.  You can either set a positive, well-meaning tone that impresses the interviewer(s) and make them more interested in you, or you can fumble the question entirely and have to work your way back up.

Here is a possible scenario:

Manager:
"So, tell me about yourself." 

You:
"Oh boy, where do I start?" (As if you never knew that the interviewer would ever ask such a tricky question).  Well… (INTERNAL DIALOGUE - where do I start, where do I start?  Let's see - do I go back to where I'm from or where my first job was?  OK, I grew up 40 miles away from here in a small community, wait a minute, how is that relevant?  No, I'm not going to start there.  How about a touching story about my first dog, Buddy – WHY WOULD I SAY THAT!? No….maybe that is good. Now I'm starting to get emotional about Buddy, I miss him so much!  Wait a minute, what was the question again?) 

OK – so that is an extreme scenario, but hopefully you get the point.  Things can start spiraling quickly if you're not prepared to answer that question.   

Brace yourself because I'm going to share some outrageously powerful advice and insight. There is no right or wrong answer to this question.  As an interviewer, this is a way to see how the candidate communicates.  Every interviewer is different, hiring managers are all looking for different things and they all have different personalities, so there is not a singular correct response.  If you follow the below guidelines however, you will at least set yourself up well for the rest of the interview.
  1. Keep your response somewhere in the 2 – 5 minute range. (Don't tell your entire life story!)
  2. Align yourself with the company's values (that you've researched), and keep it as professional as possible.  Do not read your experience from your resume. Know what you want to talk about, keeping in mind that the interviewer is looking at how you will benefit their department/company – not about how many marshmallows you stuffed in your mouth one time when you were 12.
  3. Talk about how your experience is relevant to the position and why you are interested in this job.  "I see that you're looking for someone who is detail oriented. This excites me because in my previous job I was responsible for…."
  4. It's ok to say what YOU did specifically. Do not give all of the credit to your teammates, and do not be afraid to say "I."  Your teammates are not interviewing for this job – you are.  You can give examples of teams you've worked on later, but this is your time to shine.
  5. Confidence!  Be confident in your response.  Don't say "Where would you like me to start?"  Dive in with what you prepared with confidence.

Touchdown!  You're now ready to answer the 'tell me about yourself' question.   Now keep going, win the game, and get the job!  Good luck!
 
By: George Moore
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'Twas the Night Before the Interview...

12/15/2017

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​'Twas the night before the interview and all through your brain, ran thoughts of anxiety – will they think I am lame? You want to be prepared but aren't sure what to do. Follow these simple tips and you will breeze right through!
  • Do your research –Check out the company website for information about their business and financials. Most companies are also very active on social media – LinkedIn, Facebook, and even Instagram. Be sure to check out those pages too as they often provide great insights into company culture and current events.
  • Play dress up – Have you ever heard that old adage, "Dress for the job you want, not the job you have."? The interview is your opportunity to present your best self, and a crisp, clean, professional looking outfit will help you do just that. No need to go out and buy something new, but be sure you try on the outfit you plan to wear beforehand to make sure it fits and is wrinkle free. Nothing screams "I didn't put that much effort into this interview" like throwing on that old, wrinkled suit you wore to Great Uncle Larry's funeral 10 years, and 20 pounds ago.
  • Go for a test drive – Many companies have large confusing campuses, with multiple parking lots and entrances. If time allows, it's always a great idea to map out your route and go for a test drive in the day or two leading up to your interview. Knowing exactly where you are headed the day of your interview and how long it will take you to get there, will help keep some of those anxious feelings at bay as well as ensure you arrive on time.
  • Practice –Before you meet with the interview team, take some time to research general behavioral interview questions and think about how you might answer those questions if asked. Also, take some time to go through your resume and reflect on your prior experience. Taking a few notes on important accomplishments, projects you've worked on, even difficult situations you've navigated will arm you with great, real world examples of your work to discuss during the interview.
  • Channel your inner detective – An interview is not only a time for the company to learn more about you, but also an opportunity for you to evaluate the company, team and position. Channel your inner Sherlock Holmes and be inquisitive about anything that interests you. In my experience as a recruiter I have seen interviews go from ho-hum to extraordinary due to the thoughtful questions posed by candidates. These questions can open the door for more in depth conversation and give the interview panel a peak into what is important to you. Fire away!
  • Mind your manners – You may think that sending a thank you note following an interview is passé, but think like Emily Post and always follow up with a thank you. While a handwritten note is nice, it's not required - an email will do the job as well. Taking the time to follow up with your interview panel re-enforces your serious interest in the position while giving you an opportunity to showcase your written communication skills. Also, during a long interview process receiving a note from you is a great way to keep your name top of mind with the hiring manager and recruiter.
With these tips in hand, you will be an interviewing pro. Practice and preparation will make you good to go! And GROWMARK Recruiting, we're here to help you get it just right – wishing prosperous interviews to all and to all a good night!
GROWMARK Recruiting wishes you and your family a wonderful holiday season!
 
By: Beth Fannin
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Black Friday & Black Holes

11/15/2017

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It's 4:00 a.m. on Black Friday and you are up with the rest of the other manic shoppers trying to be first in line to get that hot gift of the season at a remarkably low price. There you are, face pressed up against the glass just hoping for a chance with hundreds of people behind you hoping for the same. The doors open and everyone starts pouring in, but you find out that hot gift you have been looking for is sold out so the store gives you a rain check. Before you know it, New Year's rolls around and you still haven't heard anything.
Looking for a new job can be just like Black Friday. You spend hours of your time prepping, revising your resume, and hoping you beat out all the other hopefuls. You hold your breath and hit submit on the application and then…..nothing. It's frustrating and you have to wonder if you are the latest victim of the HR black hole. You know, the one where you submit an application and hear nothing back. What can you do?
  • Don't be afraid to reach out to the recruiter on the position. If you have the recruiter's email address, great! If you don't, check them out on LinkedIn and send them a message. Let them know you applied and ask where they're at in the process. Seriously, it's perfectly okay to reach out.
  • Networking – Everyone loves to suggest it, but people rarely do it. Get out there and get connected with people in your industry and with recruiters at companies you would love to work for! It's a lot easier to reach out to someone you've met than to reach out cold. Bonus: This is also a great way to hear about amazing jobs opening up that you might be interested in!
  • Before ever submitting your application, make sure you've read the job description and that you are qualified for the position. Then, edit your cover letter and resume to include some of the same keywords from the job description that highlight clearly that you are a match!     
In the end, you deserve a response of some kind once you submit your interest in a position. Good recruiters aren't purposely leaving you in a black hole; they may just need a nudge from you. Don't let anyone "rain check" you when it comes to your professional future and your aspirations.
 
By: Megan Peterson
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Creating Something Better Together

10/18/2017

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Hello! Welcome to the GROWMARK, Inc. Talent Management blog. We have a mission to improve transparency between the recruiting and training teams and the public. In an effort to improve our communication to the outside world, we have created this blog. Here are a few topics you can expect to find on our blog in the future months to come:
  • Interview, resume, and cover letter tips
  • Keys to effective networking
  • Topics driven from current events, seasons, and holidays
  •  How our company diversity and inclusion efforts are progressing
  • Info about employee training programs
  • How technology and social media are used to keep employees engaged
  • Advice during a challenging job hunt process
We are thrilled to bring this blog to life and committed to motivate you toward improvement in all professional pursuits. If you have a request regarding a certain topic you would like to know more about, please either comment on our blog postings or reach out to us at recruiting@growmark.com! Our subject matter experts are eager to respond to any questions you may have!

​By: Tori Streitmatter
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